B’z & 7-Eleven Promotion Confirmed, Begins July 1 [UPDATE]

Posted on June 28, 2017

The B’z and 7-Eleven promotion reported previously will kick off on July 1 according to a new splash page on the 7-Eleven Japan website. Those interested may gain a chance to win a special B’z-branded towel for every 700 yen spent. The item will be limited to a sparse 2,000 units and will be created by upscale manufacturer Imabari Towels. Imabari have long been celebrated for their strict adherence to quality and their output is already pricey, ensuring the limited B’z-branded ones will be especially expensive on the secondary market.

UPDATE: The promotion extends further, with 7-Eleven being the exclusive retailer of the “Trailer Edition” of B’z COMPLETE SINGLE BOX which was announced later the same day.